Every design starts as a hand drawing.
GoteFigure is my illustrated apparel brand. Pencil sketch, inked on a Wacom, vectorized in Illustrator, shipped. I did everything: drawing, branding, store, photography, fulfillment. 200+ pieces sold in the first quarter. Offline while I prepare the relaunch.
From sketch to listed product in under three hours.
I treat a personal brand like a design system: build the pipeline once, ship faster forever. Type scale, seasonal color palette, mockup and social templates, one photo setup. What took a full afternoon in Illustrator now takes an evening.
Every graphic in the collection below came off that same pipeline.
Designed for how people actually shop on mobile.
Almost all traffic comes from Instagram and TikTok. Customers land on a mobile product page and decide in ten seconds. I rebuilt the Shopify theme for that: hero image first, add-to-cart in thumb reach, checkout two taps away. No newsletter popup, no review widget, no upsell carousel.
What a brand taught me about systems.
GoteFigure taught me that everything is a system waiting to be built, even work that doesn't look like product design. The relaunch applies what I learned at LexisNexis: real design system, component architecture, a storefront as considered as the illustrations.